Last week while I was away Virgin Group - the company owned by U.K. entrepreneur Richard Branson - was named the official sponsor of the London Marathon from 2010.
The company has signed a five-year £17 million deal to take over the sponsorship from margarine-maker Flora. That's a whopping £3.4 million per race. The sponsorship will be lead by the group's financial services unit, Virgin Money.
Branson is one of the U.K.'s most overexposed personalities, coming a close second to Jade Goody. He’s thought to be worth around £3 billion with Virgin's 200 brands turning over more than £10 billion in 2006.
http://www.virginlondonmarathon.com/
The company has signed a five-year £17 million deal to take over the sponsorship from margarine-maker Flora. That's a whopping £3.4 million per race. The sponsorship will be lead by the group's financial services unit, Virgin Money.
Branson is one of the U.K.'s most overexposed personalities, coming a close second to Jade Goody. He’s thought to be worth around £3 billion with Virgin's 200 brands turning over more than £10 billion in 2006.
http://www.virginlondonmarathon.com/
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